This is one of those toys (like the Brio train set or the Lego bricks) that gets played with periodically for years, and then makes a great hand-me-down for younger relatives or future grandchildren. "Cutting" through the Velcro fruit feels immensely satisfying.
At Amazon today only, it's $17.64 (and eligible for free Super Saver or Amazon Prime shipping), which is 65% off the list price. Great for keeping little ones busy while you make dinner. I also love that unusual vegies — eggplant and turnip — are represented here, gently reminding kids it's all good food.
Price good through 2/10/11. If you're interested, check out early; they sometimes run out before the end of the day.