Cartoon stickers on healthy snack packaging increase kid appeal
Sigh. I appreciate this post by Snack Girl, aka Lisa/@Snack_Girl_, but it also crushes me a little. Through no fault of Lisa's! Her post brings to light a study that shows, yes indeed, cartoon characters on food packaging -- even healthy food such as fresh fruit -- makes it more appealing to kids.
This is one of those rare times where a perfectly good hack -- slapping a cartoon sticker on a package containing a healthy snack -- gives me pause.
I'm having a "where's the line?" feeling. On one hand, anything we can do to get quality food into our kids (and to help it compete with crappy processed snacks) is good, right? Self-righteousness isn't going to help anyone's health. On the other, is there long-term harm in perpetuating the "food as entertainment" message? Isn't that part of what's driving obesity levels up...that we eat to quell boredom as much as physical hunger?
Am I thinking about this to much?
Thank you, Lisa, for sharing this post with me. My ambivalence is not a swipe at you or your wonderful site. You're just seeing the latest symptom of my discomfort with the food marketing machine.