I'm generally of the "no electronic media before age two" mindset. Heck, how about no media for as long possible, right? BUT (there's always a but) along the way, there have been moments when some new entertainment was in order — and none of the videos on the market appealed to me. I wondered if there were anything out there that was very short, visually pleasing, and extremely simple (no complex plot, not too many characters, etc).
Then, my daughter's grandmother happened to send her a Jacquie Lawson e-card, and after watching it myself, I thought my daughter would love it. I was right! We've now marked several of these in the Jacquie Lawson gallery (they're free and no registration is required to view them). The best part is, the animations are generally no longer than a minute; they are extremely simple, very pretty, and completely without mass-marketed characters — or commercials! They also have no voice over (just music), so there's an opportunity to narrate an open story. My daughter is now old enough to tell me what she thinks "the bear in the boat" or the "stirring wooden spoon" might do next. I think they're a great alternative to the usual commercial DVDs!